top of page
Caroline
Thompson
Associates
Articles & Editorial
Search
-
Oct 24, 20193 min read
How to unwrap the plant based brand
The challenges for developing plant-based brands and the opportunity for qualitative consumer research to help navigate the market.
9 views0 comments
Caroline Thompson
Nov 11, 20193 min read
How marketeers are pushing plant-based eating lifestyles to a peak
As a vegetarian since the 1980s, I became used to wearing the ‘fussy eater’ label. But I find that these days being vegetarian is quite...
14 views0 comments
Caroline Thompson
Oct 28, 20193 min read
'Older consumers' - How adjusting our perceptions opens up new horizons
The other day I was in a meeting, where someone said, ‘oh yes, M&Co, you know them, they’re the clothes brand for older women” in a...
19 views0 comments
bottom of page